Pete has spent nearly a quarter‐century in the business of strategic communication and corporate meetings & events, including 15 years as an award‐winning Creative Director and Senior Producer at world headquarters of The Coca‐Cola Company in Atlanta. Pete enjoys the challenge of helping clients identify communication goals, devise a communication strategy, then develop a creative concept that brings an event to life and has a memorable, measurable impact on audiences.
While at Coke, Pete wrote, designed, managed and executive‐produced hundreds of events, including national bottler meetings, major sales conferences, road shows, corporate hospitality events (Super Bowl, Olympics, etc.) speeches, video, incentives, print collateral, press conferences, etc. in nearly 25 countries worldwide. His clients ranged from customers to field‐based personnel and headquarters staff, including the CEO and President of the company. He also worked very closely with the Marketing and Brand Departments, as well as the McDonald’s Account Group.
After leaving Coke, Pete jumped from the client side of the fence to the vendor side when he was named Director of Operations at Aspen Productions, an Atlanta‐based corporate meetings and events production company. After nearly five years at Aspen, he signed a one year contract with Randstad North America to design and produce two major programs in 2005, including one program that featured 46 events in 47 days aboard the 250‐foot, $80 million clipper ship Stad Amsterdam as it sailed along the U.S. Eastern Seaboard. The other program was a 45th anniversary extravaganza for 3,000 Randstad employees at the Georgia World Congress Center.
Pete joined M2 Creative as Director, Creative Outcome Strategies in February 2006 and is responsible for the overall creative operation which begins with guiding clients through The Outcome Model to help them quickly gain focus as to what their desired outcomes are with each particular program. From there, he partners with his clients to develop highly creative, outcome based, communication elements (video, speeches, presentations, live performance, print collateral, emedia, web‐based projects, etc.)